According to the New York Times Apple has outspent both YouTube & Facebook on original programming for the debut of its TV & movie platform, we could see the new platform launched in the spring of 2019.
The New York Times reports Apple’s strong brand and ability to fund the project have made Apple attractive to both show creators and stars alike.
Apple is also reported to have leased a 128,000-square-foot in Culver City, California which will house some of Apple Music and the new entertainment division of Apple. Indeed, there are currently 763 job vacancies posted by Apple on LinkedIn based in Culver City.
The report in the New York Times suggests Apple will spend over $1 billion dollars on programming blowing companies like Facebook and YouTube out of the water for spend on original content, Apple is reported to have even outbid Netflix on some of the shows.
Apple has already head hunted Zack Van Amburg and Jamie Erlicht from Sony Pictures Television back in 2017, At Sony Pictures Television, Van Amburg and Erlicht spearheaded ten years of expansion to the original programming tripling the number of prime time shows from Sony Pictures Television.
The shows could be watched via Apple’s TV app or a new app charging a separate subscription for the streaming service. Annoyingly the Apple TV app is only available on the company’s iPhone, iPad & Apple TV and is not yet available on the Mac.
Apple is investing on family friendly upbeat programming from big stars and big producers like Spielberg and Jennifer Aniston.
According to Wikipedia Apple has 12 shows in the pipeline which are:
| Title | Genre | Premiere |
|---|---|---|
| Amazing Stories | Anthology/Drama | TBA |
| Central Park | Animated musical comedy | TBA |
| Home | Docuseries | TBA |
| See | Drama | TBA |
| Untitled Damien Chazelle drama series | Drama | TBA |
| Untitled Kristen Wiig comedy series | Comedy | TBA |
| Untitled M. Night Shyamalan drama series | Drama | TBA |
| Untitled Reese Witherspoon/Jennifer Aniston morning show drama series | Comedy-drama | TBA |
| Untitled Ronald D. Moore drama series | Science fiction/Drama | TBA |
I can’t wait to see what programming Apple comes up with and I really hope they make the service also available on my Macs, sometimes it’s nice to watch TV on a larger screen, it will also be interesting to see if Apple throws a curve ball allowing you for example to watch the shows via the Apple iWatch seems odd but this could be great on the morning commute if you don’t want to hold your iPhone or Tablet on the train or bus.
AI Usage Transparency Report
Pre-AI Era · Written before widespread use of generative AI tools
AI Signal Composition
Score: 0.03 · Low AI Influence
Summary
Apple is investing heavily in original programming, with a reported $1 billion budget and 12 shows in the pipeline. The service will be available on Apple devices, but not yet on Macs.
Related Posts
The new Mac Pro Tower: Wheels optional
So happy to see that Apple is going back to its ability to allow users to upgrade and customize their Mac Pro tower experience. There was much much love for the old Cheese Grater style Mac Pro and many are still in use because of their overall upgradeability and customization. Not saying that the Trash Can approach was bad. It was in line with their motto, think different. Coming up with a new and unique approach to power computing.
MacOS 10.15 Catalina Releasing this Fall
Wow things move quickly from year to year. No surprise here. MacOS Catalina brings a whole new level of cool back to the Mac in my honest opinion. I am so happy that Apple has decided to break out iTunes into multiple apps. iTunes back in the day was so awesome, easy to use and simplistic. Now it tends to be a power hungry and semi confusing app to use as its the defacto app for everything. How about that annoying feature that automatically launched iTunes when your phone was...
Thanks to our wonderful clients for a great 2018
--- This year was a year of Growth here at Grove Technologies. Our company changed brand, re-defined its core strategy and competency. During this time of transition we learned a lot about what we want to accomplish moving forward and the new direction that we will be moving in. That said I want to thank all of the passionate and amazing clients that trust us with their technology. We are proud to be able to claim that we are helping further many social justice, climate and advocacy movements as well...
Back Up Before Upgrading to Mojave or iOS 12
Poll a room of Apple experts about the one topic they can't stop talking about and many will launch into frustrated rants about how too few people back up. Backups are always important, since you can never predict when your Mac or iPhone will be lost or stolen, melt in a fire, or just break. But one time when backups are especially important is before you upgrade to a major new operating system. If you're thinking "What could go wrong?" the answer is, "Lots," and wouldn't you like to be...
Top Features of iOS 12 to Take Advantage of Right Away
Feeling left behind because you don't have the latest iPhone or iPad? Don't worry, because Apple has a present for you in the form of iOS 12. The new operating system promises to increase performance, particularly for older devices as far back as the iPhone 5s and iPad Air. This means that your device will be able to run more smoothly and efficiently, making it feel like a newer model again.
Seriously Cool Features of macOS 10.14 Mojave You Won’t Want to Miss
With last year's macOS 10.13 High Sierra, Apple made no sweeping changes, instead focusing on refinements and bug fixes. In keeping with the company's alternating cycle of releases, this year's macOS 10.14 Mojave boasts a range of new features that build upon the previous version. As expected, these additions are incremental rather than revolutionary, allowing users to gradually adapt to the updated functionality without feeling overwhelmed by drastic changes.
When Should You Upgrade to macOS 10.14 Mojave, iOS 12, watchOS 5, and tvOS 12
When Should You Upgrade to macOS 10.14 Mojave, iOS 12, watchOS 5, and tvOS 12? --- It's that time of year again, when an Apple user's thoughts drift to new versions of macOS, iOS, watchOS, and tvOS. Apple announced the new versions in June, and public betas have been available since. But once Apple makes macOS 10.14 Mojave, iOS 12, watchOS 5, and tvOS 12 available for free download, you'll need to decide when to install each.
How to Deal with macOS Server Losing Many of Its Services
For many years, Apple has sold macOS Server (previously called OS X Server) for those who wanted to run various Unix-based Internet services on a Mac. Server became popular because it put an easy-to-use graphical interface on top of the Unix apps, allowing Mac users to avoid complicated configuration files and reducing the need to work at the command line. This made it accessible to a wider range of users, including those without extensive technical knowledge, who still wanted to manage their own servers.
Sneak Preview of What’s Coming from Apple This Fall
At Apple’s Worldwide Developer Conference keynote on June 4th, the company unveiled the first developer versions of all four of its operating systems: macOS 10.14 Mojave, iOS 12, watchOS 5, and tvOS 12. They won’t be available until this fall, likely in September or October, but here is a glimpse of what you can expect from these upcoming updates. The new features and improvements will be detailed further at the conference, giving developers a head start on preparing their apps for the new operating systems.
Apple Pay Is Faster, Easier, More Secure, and More Private Than Using Credit Cards
You’ve probably heard of Apple Pay, but have you set it up so you can use it to pay for purchases at checkout? If not, give it a try, since it’s one of those living-in-the-future Apple technologies that feels like science fiction every time you use it. Simply put your iPhone, iPad, or Apple Watch within an inch or so of a compatible payment terminal (look for an Apple Pay or contactless payment logo), put your finger on the Home button to use Touch ID (or double-press the iPhone’s side...
