Apple Plans to Spend $1 Billion on Original Programming
Apple Plans to Spend $1 Billion on Original Programming for its new TV Shows Apple is a new player in the TV market, joining big players Amazon and Netflix in video streaming with a $1 B investment in original programming in the next 12 months. Apple’s new TV show ambitions became evident with its ‘Planet of the Apps’ reality TV show available via Apple Music, headlined by Hollywood actresses Gwyneth Paltrow and Jessica Alba earlier in June 2017. The two women are also entrepreneurs of lifestyle brands Goop and Honest...