Apple Stores Get Major Redesign from Retail Chief
Former Burberry CEO Angela Ahrendts has been reinventing Apple Stores to be thriving community centers at a time when traditional retail has taken a hit. While retail as a whole has taken a major hit with well known chains like Macy’s cutting jobs and closing stores, others declaring bankruptcy and many shoppers turning to Amazon increasingly, Apple has chosen to reinvest in retail. 2015 was a difficult year for iPhone sales in the U.S. with only 11% of Americans buying new phones at Apple Stores and majority of consumers going...