What Your Organization Needs to Know About Email Blocklists
Spam remains one of the scourges of the Internet, although spam filters do a pretty good job of keeping most of it out of email inboxes. However, those spam filters can cause deliverability problems for organizations that send email for marketing or customer outreach. One way that happens is if the IP address—the unique numeric address of every computer on the Internet—of the server that sends your organization’s email lands on a blocklist. Understanding Blocklists Blocklist services are conceptually simple. They maintain lists of IP addresses that have been identified...