What Is This App Tracking Transparency Apple Added to iOS 14.5
You’ve likely seen mention of the dispute between Apple and Facebook. It revolves around App Tracking Transparency (ATT), a technology Apple released in iOS 14.5. The goal of ATT is to give iPhone and iPad users more control over the extent to which app makers can track their data and activities across apps and websites owned by other companies. Before App Tracking Transparency, nothing prevented companies from sucking a vast amount of data about your everyday activities and connecting it to other data to build an insanely detailed picture of...