The New Apple Business Manager Feels Like More Than Device Management

Apple has quietly turned Apple Business Manager into something much broader than the device enrollment portal many of us have known for years. The new experience feels cleaner, more organized, and much more intentional. After spending time with the latest Apple Business documentation, my first reaction is that Apple is building a more complete business platform — one that brings identity, services, communications, support, storage, and payments closer together under a single administrative surface.