Overcoming Obstacles: How to Expand Your Customer Base as a New Business Owner
Expanding a customer base as a new business owner often starts with recognizing a problem that other people have not fully defined yet. In my case, that problem was clear because I had lived it myself. I knew what it was like to be part of a small IT function, or even the only IT person, and to realize that something as basic as taking time off could become a real operational risk for the organization.